Archie Begins Musician Search
By Brian Jacks
Archie Comics Entertainment, the entertainment and licensing affiliate of Archie Comic Publications, Inc., has set April 2003 for the launch of a North American talent search looking for actors, musicians and singers to portray the famed characters Betty and Veronica, and their friends Archie, Jughead and Reggie, in the 2003 version of the THE ARCHIES musical group.
The talent search does not end with just the selection of THE ARCHIES band members. The search also seeks performers to portray other notable Riverdale residents, including Mr. Weatherbee and Miss Grundy, and musical groups to portray the "Riverdale Rivals" and the "Rockers." Persons of all ages are encouraged to participate and find a role that fits their personality.
"At the heart of the Archie Comics world is Riverdale High, and thus it is our intention that the search for THE ARCHIES will be a celebration of the life and times of high school students," said Allan Grafman, President of Archie Comics Entertainment. "After more than 60 years as a publishing and entertainment icon, Archie Comics continues to attract millions of fans the world over. Through this high-profile search, we are committed to exploring new talent, while expanding the Archie brands for the next 60 years."