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Activision, Marvel Renew Relationship By Brian Jacks
Activision and Marvel Enterprises have jointly announced that the companies have expanded their relationship and signed a multi-year extension for their current video game licensing agreements. The videogame publisher also announced a slew of new projects based on Marvel's superheroes.
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The expanded agreements grant Activision the exclusive rights to develop and publish video game products based on Marvel's comic book franchises Spider-Man, X-Men, Fantastic Four and Iron Man through 2009. The new agreement represents the largest deal to date between Marvel and Activision.
Under the terms of these agreements, Activision has secured the exclusive worldwide publishing rights to each of the four properties for all platforms and operating systems that deliver interactive entertainment software products to consumers. The terms of the new agreements also provide Activision with the option to acquire the interactive entertainment rights to develop products in conjunction with motion pictures and television series involving the X-Men, Fantastic Four and Iron Man.
Activision also publishes games based on the Spider-Man film and its sequels under a separate agreement with Spider-Man Merchandising LLP.
"Our association with Marvel has resulted in some of the most critically acclaimed and successful superhero video games ever," states Ron Doornink, President, Activision, Inc. "This announcement further underscores the strength of our relationship with Marvel, our commitment to the superhero genre and allows us to continue developing exceptional games based on these highly successful franchises well into the future."
Bill Jemas, COO of Marvel Enterprises, "This deal further reinforces the enormous value of Marvel in the video game arena, and will provide a significant revenue stream for the company over the next several years. Solidifying our relationship with Activision, one of the pre-eminent names in the gaming industry, was a major priority for Marvel. Activision's previous Spider-Man and X-Men videogame releases have been huge sellers, helping establish Marvel super heroes as among the most coveted licenses in the video game industry. Continuing our relationship with this industry leader further maximizes the long-term value of our top tier franchises."
Activision has also increased its commitment to the number of Marvel-themed titles it will release over the next six years. The company is currently in production with X2: Wolverine's Revenge, an action/adventure game slated for simultaneous release with Twentieth Century Fox's X-Men movie, as well as multi-platform releases based on the Fantastic Four and Iron Man properties. Additionally, Activision's Spider-Man continues to be a top-selling game franchise, ranking as the fourth best-selling video game franchise in the U.S. for the first 11 months of calendar 2002, according to NPD TRSTS.
Activision is currently in development with several new Spider-Man based games that it expects will continue to extend the popularity of the franchise in 2003 and 2004.