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Comic News:
Marvel Hires New Publisher
By Brian Jacks

10.14.03


With recent rumors flying about Bill Jemas being replaced as publisher of Marvel, today the company announced just that. In a statement released by Marvel's Gui Karyo, 'The House' announced today that Dan Buckley has been appointed to the new position of Publisher.

Buckley brings to Marvel more than 12 years of publishing and marketing experience, including the last six at the Omnicom Group, Inc, where he most recently held the position of VP - Operations & Communications for Omnicom's Radiate Group, Inc., a network of 20 plus experiential marketing agencies located in North America, Europe, Latin America and the Pan-Pacific. Prior to his tenure at Omnicom, Buckley spent over seven distinguished years at Marvel Enterprises serving in diverse operations ranging from international publishing to new product development, and last served as VP - Marketing Services.

As Publisher, Buckley's primary responsibility will be to oversee all aspects of Marvel's core comic book and graphic novel publishing operations - from editorial to sales and marketing. This additional expert management support provided by Buckley will allow Marvel to improve the quality and distribution of its primary comic products as well as provide additional management capacity for new publishing ventures, such as Young Adult prose novels like this summer's successful launch MARY JANE.


Article continued below advertisement


Commenting on the appointment, Marvel CIO & EVP of Operations Gui Karyo stated, "Having already successfully rebuilt our core publishing business, we knew the key to taking the next step - aggressively expanding the overall comic book and graphic novel marketplace and continuing to improve upon Marvel's position as market leader - was having a Publisher in place to direct and coordinate these initiatives. We never expected to find a candidate so strong or as qualified as Dan Buckley.

"Marvel publishing is a key element of our strategy for character and brand management which has had unprecedented recent - and growing - success in licensing and has made us one of the hottest names in Hollywood and in the consumer products industry. Dan brings with him both invaluable previous experience here at Marvel and a strong background both as an operations expert and a strong marketer."

During his tenure with The Radiate Group, Dan was instrumental in developing the company into the world's leading experiential marketing network working with universal brands such as Sony, Xbox and Nokia. Operating in the areas including entertainment and retail, his marketing expertise and operations acumen helped the company grow from a three agency U.S. network into a global entity with over 25 member agencies representing well over 350 brands. As part of his responsibilities, Dan managed the internal and external marketing of the company, handled alliance initiatives and created a comprehensive knowledge management system for the entire network of agencies.

"I cannot communicate how excited I am about this opportunity both personally and professionally," commented Mr. Buckley. "To be provided the opportunity to participate in the stewardship and growth of characters that are a core piece of American pop culture is awe-inspiring. Plus when you factor in my personal passion for these characters with the chance to work with Bill Jemas, Joe Quesada and the editorial and creative teams they have assembled, this is truly a once in a lifetime opportunity."

"Dan's return to Marvel is a welcomed one. Outside of being one of my closest friends for years, he's one of the smartest and most likable people I've ever met in this industry," added Marvel Editor-in-Chief Joe Quesada. "He also possesses a love for comics that is often hard to find. While I was a freelancer Dan was always there to lend helpful advice, and when Marvel Knights was in its infancy, he was instrumental in our success. I'm looking forward to working with Dan to take Marvel to the next level. There's a dynasty being built here and it's just great that Dan is back to be a part of it and to help take us even further!"

Buckley is a 1989 graduate of St. Lawrence University with a Bachelor of Arts degree in Economics. He was awarded an MBA in Marketing and International Relations from Rensselaer Polytechnic Institute in 1991, which included study in Japan as part of the International University of Japan's MBA Exchange Program. A native of upstate New York and long-time New York City resident, Mr. Buckley returns to the New York Metro area from his current Florida home.

 

 
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